A merged catalogue with inconsistent attributes across four acquired brands. We built an enrichment pipeline that normalises, classifies and describes products with a human-in-the-loop review queue.
Search relevance collapsed after four catalogues merged. Manual re-tagging was quoted at eighteen months of contractor time.
Benchmarked three classification approaches on a labelled sample first
Chose the cheapest approach that cleared the accuracy bar
Built a review queue that learns from merchandiser corrections
Reprocessed the back catalogue incrementally, without downtime
400k
SKUs enriched in 6 weeks
+31%
search-to-cart conversion
1/9th
the cost of the manual quote